The Brief:

“We want one system that will do everything for us! A full eCommerce platform with ebay and Amazon integration. The website itself needs to be simple for the end users to navigate and understand, as does the back end”



Our Thoughts:

To really understand this marketplace we decided to look at what type of users would use this website. When we broke it down there were effectively two categories: the first consisting of business users and those who make regular purchases, and the second of private users and people making one off purchases. We had to build the site to make sure that both users could easily buy their products.

User Interface:

The user interface within the site also had to allow DCD to be able to easily manage their stock for both Amazon and Ebay (as well as their own site) via the main website. All sales are recorded on the user interface including sales through Amazon or Ebay. This allows the team at DCD to manage all of their sales via the one system.



Design:

We looked at many of DCD’s competitors before drafting the designs for the site. Our research showed that many of their competitors have crammed far too much information on the pages and only really targeted one or other of the target audience but had failed to deliver for both.

Navigation & Search:

We decided that it HAD to be easy to find the products that you came to buy. The navigation was created to ensure all the product categories were available from the top navigation. The sub navigation then allows you to pinpoint exactly what you are looking for. If you already know what you are after then we also created a full site search.



Mobile:

We understand the importance of mobile usage - some brands that we work with experience nearly 70% of their traffic from mobile devices. When you are looking at this level of volume coming from mobile devices it is surprising how many web developers do not give proper consideration to this massive audience. We made adjustments to the site to make sure that it is easy to buy products online using a mobile device.

Project Highlights:

A clear, simple and easy to navigate site, structured to gain the maximum benefit for Search Engine Optimisation. When the site was launched we instantly noticed the product pages had appeared in the top pages of Google - always satisfying! We also set up the facility for our client to cross sell their products. When one of their customers is looking at a product, the system will show the customer other relevant products.



Let's see what we can create together.....

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medusacommerce is a full service web design company geared to help businesses succeed.
01908 850137
The Mansion / Bletchley Park / Sherwood Dr / Bletchley / Milton Keynes / MK3 6EB / UK