The Brief:

Regency Executive Travel are a chauffeur company. They wanted a website to reflect the quality cars that they run on their fleet. They also wanted to retain the option to expand the website so that customers could book their vehicles and drivers online, although this was not part of the first phase of development.

Our Thoughts:

When we looked at Regency’s competitors we were amazed to see the different levels of quality within this business sector. Some of the chauffeur companies could best be described as taxi firms. We quickly realised that the message about the fleet of vehicles that Regency runs was really important. For a potential client booking this service this is important too. If you consider a PA booking a car for a director they really do not want an old banger turning up as this reflects badly on them!


We understand the importance of mobile phones - some brands that we work with experience nearly 70% of their traffic from mobile devices. When you are looking at this level of volume it is surprising how many web developers do not give proper consideration to this massive audience. Losing any of the site’s core priorities was simply not an option. So as you would expect this site has also been designed for mobile use.

Project Highlights:

Thinking ahead to the potential booking integration system was a core part of this project. Most websites are built in stages but thinking of all the possible features of a website before you start is a really important part of the process and can save time (and therefore money!) on later phases of the project. We also quite enjoyed looking around the fleet of stunning cars! With our help we really feel that this fleet will only grow in size and stature.

Let's see what we can create together.....

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