“Our client asked us to redevelop their website with the main aim of being search engine friendly. An important consideration was for them to be able to be able to take payment and book courses online. They also wanted to be able to log in and create their own news and make changes to the website to reduce future maintenance costs.
As SSG is a training provider specialising in security training around the country, the structure of the site is vitally important to them, ensuring that they are found for their main search terms and geo targeted terms. We also wanted to show the quality of the courses through the design of the site. It must be simple to use and easy for their clients to book online.
Professional images have really brought this website to life and this is not just limited to the home page! Every page should be brought to life by images and these images should explain the content without the use having to read the content unless they want to understand more.
Every page should be enhanced and elevated by images, as well as aiding and explaining content it’s linked too.
We understand the importance of mobile usage - some brands that we work with experience nearly 70% of their traffic from mobile devices and these numbers are growing rapidly! When you’re looking at this level of volume coming from mobile devices, it’s surprising how many web developers don’t give proper consideration to this massive audience. Losing any of the site’s core priorities was simply not an option. So as you would expect, it’s also been designed for mobile use. A Recent update in the Google Algorithm rewards sites with higher rankings that are mobile friendly.
A clear, simple and easy to navigate site, structured to gain the maximum benefit for Search Engine Optimisation. When the site was launched we instantly noticed the product pages had appeared in the top pages of Google - always satisfying!